Markets in South Holland, including Spalding, Crowland, Holbeach, and Long Sutton, play a vital role in the local economy. However, leaders from South Holland District Council (SHDC) have expressed that these markets need more footfall to ensure their future viability. According to a recent report by Lincolnshire Live, the council's cabinet approved a new policy aimed at attracting more stallholders and, importantly, more visitors.
During a meeting held on April 28, Councillor Gary Taylor, representing Spalding Castle, emphasized the need for a concerted effort to encourage people to physically visit the markets rather than just engaging with them online. He pointed out that while the markets' Facebook pages had garnered just under half a million views, the actual number of visitors did not reflect this interest. “We do encourage those who view it on Facebook to make the effort to actually physically come,” he stated, highlighting that even a few extra shoppers could significantly benefit local traders.
Council leader Nick Worth, representing Holbeach Hurn, echoed these sentiments, noting that more events are planned to draw crowds into Spalding specifically. He acknowledged, “They could do with much more footfall – no doubt about that.” He believes that initiatives from both the Spalding Business Improvement Group and the council will help boost attendance through an increased number of events.
To attract younger visitors, Councillor Worth suggested introducing hot food stalls at the markets. He noted that many school and college students often frequent Turners Fish Restaurant, affectionately known as ‘Sheddies’ in the area. He proposed that offering hot food options at the market could entice these young people during their lunch breaks, providing them with an alternative to their usual dining spot.
As part of the updated market policy, SHDC has introduced a new online payment system for traders, along with a severe weather policy to ensure safety and continuity. Additionally, promotional fees for specialty markets, such as Makers Markets, will be implemented. The council has also extended casual trader advanced bookings from 14 to 28 days and is offering new incentives for both new traders and those returning after an absence of more than 12 months.
These changes reflect a proactive approach by the council to not only sustain but also invigorate the local markets, making them more appealing to both traders and shoppers alike. As the community looks forward to these developments, it will be interesting to see how these initiatives impact the vibrancy of South Holland’s markets in the coming months.
What do you think would attract you to visit the local markets more often?