Lincoln residents had the opportunity to enhance their professional networking skills at a recent workshop titled 'Embracing The Ick on LinkedIn.' Organised by Business Lincolnshire Events, the session took place at the Mosaic Digital Hub and aimed to help attendees navigate the sometimes daunting world of LinkedIn.
The term 'ick' refers to that sudden feeling of discomfort or repulsion, which can arise in various situations, including the early stages of a romantic relationship or while using LinkedIn. Adam Driver, the founder of Authentic Comms, led the workshop, guiding participants on how to overcome these feelings and build their confidence on the platform.
With over 20 years of experience in journalism, copywriting, PR, and digital marketing, Adam brought a wealth of knowledge to the table. He shared practical tips and insights to help participants make the most of their LinkedIn presence, regardless of their professional goals.
The workshop covered a wide range of topics, including the differences between LinkedIn and other social media platforms, how to optimise profile pages, and the importance of having an All-Star account. Adam also discussed the distinction between posts and articles, offering content ideas and advice on tagging and engaging with groups and companies.
Participants learned about the potential of LinkedIn advertising, which can be a game-changer for businesses looking to expand their reach. The event kicked off with a lunch at noon, allowing attendees to network before diving into the informative session at 12:30.
The 'Embracing The Ick' workshop was not just about improving LinkedIn skills; it was also an opportunity for local professionals to connect and share experiences. Adam’s approachable style and relatable anecdotes made the session enjoyable and engaging, fostering a supportive environment for everyone involved.
As the workshop wrapped up, attendees left feeling empowered and ready to tackle their LinkedIn profiles with renewed confidence. The event highlighted the importance of community engagement and the benefits of learning together in an ever-evolving digital landscape.
As Lincoln continues to grow as a hub for professional development, events like these play a crucial role in helping residents feel more comfortable in their networking journeys.
What strategies do you use to overcome discomfort when networking online?